Resin Heroes

How to Make a TV Drama in the Twitter Age

For decades, the TV viewing experience was much the same. Tune into your favorite show, week by patient week, all on the network’s schedule. Feedback was restricted to faceless Nielsen ratings and perhaps a plaintive letter or phone call to executives complaining about a favorite show’s cast change or cancellation.

No more. In a connected world of DVDs, DVRs, video on demand and, more recently, Web streaming, the calculus of control has shifted.

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