“They are, quite frankly, a bit different from a number of other home video distributors,” he said by phone. Unlike other companies, which are focused on selling blockbuster titles at ever-lower margins in big-box retailers, Acorn has a business model in which “they identify a set audience, develop a relationship with that audience and develop a portfolio that’s going to work with that audience,” Mr. Randisi said, allowing the company to steer customers to new purchases with relatively little marketing.
via Acorn Media Cashing In on British Revivals – NYTimes.com.
