TELEVISION, long the home of monstrous behavior, has never seemed like the ideal medium for actual monsters. TV has tried to generate chills over the years, but for every occasional success like “The Twilight Zone” or “The X-Files,” there’s a “Kolchak: The Night Stalker” or “666 Park Avenue” that was quickly killed off. If you’re looking for legitimate, jump-from-your-chair scares, the conventional wisdom goes, you’re usually better off in a theater.
Lately, though, horror has stormed the small screen, winning over viewers in large numbers by rewriting the rules specifically for the medium.